‘Full Member’ status demonstrates that at least 55% of the total volume of growing media and soil improver sold by the business is made of non-peat material.
HTA Policy Manager Gary Scroby comments “We are delighted to welcome Grosvenor to the GMI. Their presence adds another important retailer to the industry scheme that promotes peat reduction in the amateur market. Furthermore, with the Sustainable Growing Media Task Force due to present its conclusions on tackling the barriers to further peat reduction in the summer, we can reasonably expect continued growth in the GMI’s size and profile.”
The GMI scheme’s retail membership now accounts for over 25% of sales of growing media and soil improvers in the UK. Even more impressively, the manufacturer membership accounts for more than half of the UK amateur market.
Iain Wylie, Managing Director of Grosvenor Garden Centre says “At Grosvenor we have a strong environmental strategy and we are proud to meet the criteria to join the Growing Media Initiative. Grosvenor Garden Centre is committed to GMI and fully supports the reduction of peat in growing media whilst ensuring the quality of our product range is maintained.”
Gill Ormrod, Angela Bean or Cassie King
HTA Media Office
Tel: 0118 930 3132
Notes to Editors
The Growing Media Initiative is a scheme developed by the HTA in conjunction with the Growing Media Association, DIY and Garden Centre retailers, Defra and the Royal Horticultural Society. The GMI aims to increase the rate of peat reduction within the garden retail sector and to demonstrate a responsible industry that can make progress on this issue without the need for Government regulation.
Membership of the Growing Media Initiative provides companies with access to a brand which demonstrates to the end consumer that they are environmentally conscious and committed to reducing the level of peat contained in UK retail bagged growing media.
After passing an independent annual audit, members are awarded a level of GMI membership based on the percentage peat content of the total growing media that they manufacture or sell to the UK retail market.
Current GMI members are:
Gold members – Melcourt, Vital Earth
Full members- Notcutts, Aylett Nurseries, Homebase, B&Q, Bord na Mona, Westland Horticulture, White Moss Horticulture and Grosvenor
Provisional members – Dobbies, Scotts Miracle-Gro
For further information about the Growing Media Initiative contact HTA Business Development on 0118 930 3132. Email: email@example.com or visit www.growingmediainitiative.org.uk
The Horticultural Trades Association (HTA) is the trade association for the UK garden industry. It is dedicated to helping develop the industry and its member businesses, including most garden centres and other garden retailers, growers, landscapers, manufacturers and service providers.
The HTA was founded in 1899. Its key roles include: provision of advice-based services such as business improvement schemes, briefings and help lines; training, conferences and events for members; market information and research; promotions such as the National Garden Gift Voucher scheme; and working closely with government and the media to influence policy and projects.